Developing PEP to take us beyond our competition
- I believe the business has been looking to develop PEP to include DAM (digital asset management). This is going to be a requirement, as most of our competitors have solutions which include DAM and allows client’s to store and retrieve all assets, without engaging other parties
- The facility to create marketing collateral from scratch by utilising the various assets held within the system. Currently you can create documents, but only by utilising templates held within PEP, which have pre-defined fields and isn’t as useful for marketing teams, who will want to create marketing collateral on the fly. As a selling point, this significantly reduces agency/design fees and proof approval processes, not to mention the benefits of pricing, brand and colour management etc.
- As we are looking to continue to grow Internationally, a search facility across regions with an Amazon style “scoring system” for how well the product did would be of benefit, as this means existing solutions can be used effectively and various regions can reduce agency costs and time by “tweaking” designs which have been successful across various regions within their business
- Take a look at InnerWorkings global platform, Valo: http://www.inwk.com/the-power-of-valo and ITG’s marketing led platform: http://www.inspiredthinkinggroup.com/technology ITG do particularly well within retail and a large proportion of that is down to how good their tech is